CavinKare relaunches Nyle Naturals as its national haircare brand and launches new shampoos
Nyle Naturals Shampoo brand ambassador Erica Fernandes has been hired by the company.
Nyle Naturals is the national hair care brand of CavinKare’s FMCG giant CavinKare. It has now repositioned itself with an anti-hair fall line of shampoos. The brand also launched three new shampoos: Soft & Shiny and Anti-Dandruff.
According to a company release, Erica Fernandes has been appointed Nyle Naturals Shampoo brand ambassador.
Nyle Naturals also offers new shampoos in sachets, in addition to the existing bottles. Almond Branding, a Mumbai-based strategic branding and design agency, helped the brand with its packaging overhaul.
Raja Varatharaju (Business Head – Personal Care) stated that Nyle Naturals is being revived as an anti-hair loss range. This will be more useful for consumers who are always concerned about hair fall. The company will address hair fall and related issues with advanced natural solutions.
CavinKare’s R&D team has created effective product variants using ingredients such as onion, apple cider vinegar and fenugreek. These products have been proven safe and gentle for all hair types. He said, “We are optimistic to win new-age consumers who will be more informed about their buying decisions and their needs.”
Three new versions of the anti-hair fall range are available: Soft& Shiny and Anti-Dandruff. Strong & Healthy is also available. Unique ingredients such as Apple Cider Vinegar (Soft & Shiny) and Argan Oil, (Anti-Dandruff), Onion (Soft & shiny), and Fenugreek (Strong & Healthy).
According to the release, the haircare products are free from parabens, sulphates and pH balanced, making them safe and gentle for all hair types.